Newhaven Brands develops and promotes innovative product solutions for outdoor and sports enthusiasts across a wide range of activities—from cycling and boating to hiking, hunting, and beyond. Rooted in a passion for healthy living and environmental responsibility, our mission is to bring sustainable, high-performance products to customers who care about both results and the planet.

 

We specialize in product lines that support both bike care and rider care, as well as personal outdoor protection, with a commitment to low-impact, renewable ingredients and materials. Our brands include:

 

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A complete line of premium, eco-conscious cycling products including lanolin-based biolubricants, natural degreasers, and rider care essentials like chamois creams—trusted by elite athletes and casual cyclists alike.

 

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Launching Fall 2025, Shoo! offers a new generation of insect repellents made with Saltidin (Icaridin/Picaridin)—a safe, effective, and skin-friendly alternative to DEET that provides long-lasting protection in a variety of outdoor environments.

 

Whether you’re a weekend adventurer or a seasoned athlete, Newhaven Brands is here to support your lifestyle with products that deliver performance without compromise. Our collections are available through our online stores in both Canada and the USA, as well as through a growing network of retail partners.